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§12.1.3

Logos

A logo—describe the artwork or transcribe its words?

✅ NormativeSettled. The requirement holds as written.📄 Page ruleCan be applied from the page alone.Read §12.1.3 in the RFC ↗

The requirement

A logo MUST be rendered as a marker carrying its printed words, [logo: OSTREVANE], at the logo's place in reading order. A logo that prints no legible text MUST be rendered as [logo]. The artwork MUST NOT be described.

When it applies

Almost every slide and letterhead carries one: a wordmark in the corner, a symbol beside it, sometimes a faint version behind the content. The marker keeps the printed words (never drop) and tells a reader that they are a brand mark rather than a word of the body text.

Reading the examples. Each one pairs a source page with the output the rule expects. ✅ Sample: the rule applies. ❌ Counter-sample: it looks like it applies and does not, or a rendering got it wrong. A non-conforming output, in red, is shown only for contrast. … marks content left out of an excerpt.

Requirements

  • The words a logo prints MUST appear inside the marker exactly as printed, case included: [logo: VELTRAND LIFE]. A wordmark set on two lines is one marker, its lines joined with a space.
  • The marker sits at the logo's place in reading order. A logo inside a header or footer band stays inside that band — see Recurring Page Furniture (§4.6).
  • A logo with no legible text — a symbol on its own — is the bare [logo].
  • A symbol printed beside its own wordmark is part of that logo; it does not get a second marker.
  • A faint copy of a mark repeated behind the content is not a second logo and adds nothing; it MUST NOT break into the table or paragraph it lies behind. A faint background mark that carries words is a watermark — see Watermarks (§7.3.13).
  • The artwork — colours, shapes, the apple — MUST NOT be described.
01

✅ SampleThe rule applies

a corner wordmark and a background mark

The wordmark OSTREVANE with a yellow apple symbol sits in the bottom-right corner of the footer band, and a large faint version of the same apple sits behind the lower (CAPEX) table. The background apple is a faint repeat of the mark and adds nothing to the table; the wordmark becomes [logo: OSTREVANE] in the footer band. Expected boxes: the CAPEX table as one Table box; the footer band as page furniture, with the wordmark inside it.

Source page
Logos — a corner wordmark and a background mark. Source page.
Expected output · CAPEX table and footer band

CAPEX

Millions of Euros
CAPEX
2025 2026 Var.
YTD March 31
Casinos 19.8 17.0 -2.8
Slots Halvia 23.3 34.8 11.5
Slots Borvano 3.3 4.4 1.1
On-line Gaming & Betting 3.4 8.4 5.0
Structure 0.0 0.7 0.7
Total 49.8 65.3 15.5

First Quarter 2026 Results 13 [logo: OSTREVANE]

Logos · Source page

a corner wordmark and a background mark

Logos — a corner wordmark and a background mark. Source page.
02

✅ SampleThe rule applies

two stacked wordmarks on a slide

VELTRAND PROVIDENCE (set on two lines) and VELTRAND LIFE, each a red box with a white diamond symbol, top-right. Each wordmark is one marker; the two-line one joins its lines with a space. The slide's map is a real map with a two-entry legend — see Geographic Maps (§12.2.4); it is elided here. Expected boxes: one box per wordmark.

Source page
Logos — two stacked wordmarks on a slide. Source page.
Expected output · title and wordmarks

European footprint

Core and non-core markets, FY 2025

[logo: VELTRAND PROVIDENCE]

[logo: VELTRAND LIFE]

…

Markdown
# European footprint

Core and non-core markets, FY 2025

[logo: VELTRAND PROVIDENCE]

[logo: VELTRAND LIFE]

<!-- … -->
Logos · Source page

two stacked wordmarks on a slide

Logos — two stacked wordmarks on a slide. Source page.

More

Rule id images-logos · images furniture